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My Design Journey

I started my Design Journey in 2016 pursuing Bachelor's in Service Design. After I graduated in 2020 I worked for 3+ years as a UI/UX Designer before starting my MS in Human - Computer Interaction. I am currently working at Tenon - a SaaS marketing automation platform.

Some cool stuff about me

01

Streamlined research & design processes for Startups! 

03

Built a foundational Design system from the ground up at Wipro Linecraft AI

05

Worked on 5 Healthcare Design Projects!

02

Conducted 50+ onsite and virtual Interviews for user research!

04

Improved 4 different Design systems! 

06

Presented research study at the UXPA World Usability Day!

Work Experience 

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Tenon | UX Product Designer 

May 2024 – Ongoing 

  • Designing user models, mockups, and prototypes for a marketing automation web interface in collaboration with engineers, product managers, and content strategists. 

  • Conducted a usability evaluation of the existing product, resulting in 15 actionable recommendations.

  • Analyzed top 10 industry competitors, providing tangible insights for marketing and sales teams.

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Indiana University | User Experience Researcher 

August 2023 – Ongoing (Part -Time)

  • Involved in a research study to understand challenges faced by the elderly in offline social connections and how voice-assisted technology might support them.

  • Contributing to designing research protocol and conducting 30 - 50 user interviews to help identify problem areas for future work.

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Globant | User Experience Designer 

 Nov 2021 - July 2023

  • Projects and Contributions 

    1. Ernst & Young: Worked with Ernst & Young to enhance their Design System, leading to enhanced usability  

    2. Glow: Opportunity to work on Globant's product used by 25,500 + users, across the globe for managing projects, teams, personal growth, talent resources, travel, and many more. Contributed by delivering UX flows, visual design, prototyping screens, and user testing.   

    3. UX Writing: Worked with other UX designers from LATAM, to analyze UX for various flows, content on screen, microcopy, and product tone. 

    4. Combine - Unyte : Combine is a German-based company specializing in providing holistic real estate and customized interior space design concepts for office spaces and working environments.
    Key Responsibilities
    ● Identify areas of improvement in the existing product and design new features, including dashboards, flow, visual improvements, etc.
    ● Proposed redesign concept to the clients with an interactive prototype.
    ● Heuristic evaluation, Information architecture, Lo-fi interactive prototype for redesign concept, high fidelity screens, visual designs for screens – icons, interactions, graphics, etc

    5. Healthcare in Metaverse: Worked on concept generation and prototyping for doctor-patient interaction in the metaverse. Contributed in research and analysis, journey map and designing screens for VR.

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Wipro Linecraft AI | Founding Product Designer 

 Jul 2020 - Nov 2021 (1.5 Years)

Worked as a full-stack designer for a web enterprise analysis software pioneering in industry 4.0 for the automotive industry. Worked for clients like Ford, Fiat, Mahindra, Daimler, etc.
Contributions:

  • Onfield user research and synthesis – Interviews, observations, etc

  • Hypothesis validation, Card sorting

  • Creating User personas and journey mapping,

  • Competitive analysis

  • Linecraft Value proposition and finding product-market fit

  • Product Brand persona

  • Designing & Testing UX flows

  • Final interactive prototype screens

  • Visual Designs for screens – icons, interactions, graphics, etc

  • User Testing features and final screens  

  • Generating foundational design system.

  • Softwares Used: Figma, Miro, Heap, Illustrator 

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Industree Foundation | UX Service Designer 

January – June  2020  (6 Months)

  • Worked with an NGO-based company and was a part of designing a digital marketing platform for rural artisan communities in India in collaboration with Sonata Software Ltd,

  • Focused on features for capacity building and increasing market exposure amongst artisans.

  • Conducted on-field artisan research in Madurai and Tranquebar, Tamil Nadu

  • Contribution for Insight generation, app feature evaluation, designing wireframes, and high fidelity prototypes.

  • Softwares Used: Figma, Miro, Heap, Illustrator 

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Persistent Systems | UX Design Intern

May – June 2019 (2 months)

  • Worked on 2 projects -  Digital Banking project for Salesforce and Internal Customer Portal Project. 

  • Softwares Used: Indigo Studio, Office 365

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INDYPAY TECHNOLOGIES Pvt Ltd.  (Vedak) | UX Designer

January - March  2019 (3 Months)    

  • User experience, visuals, and graphics designed for Vedak website – a platform for connecting business with consultants and industry experts. 

  • Softwares Used: Adobe Illustrator, Photoshop

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Tata Motors | Service Design Intern

May - June 2018 (2 Months)

  • Department of Engineering Research Center

  • Part of research, analysis, and feature development for the in-campus pilot project for Mobility as a service (MaaS)

  • ​Softwares Used: Excel, Marvel

Education

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Indiana University, Indianapolis

Master of Science in Human-Computer Interaction  

2023 – 2025

GPA 4/4

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Srishti Institute of Art , Design & Technology 

Bachelors in Design (B.Des)

2016 – 2020 (4 Years)

  • 4 yr B.Des (Bachelor of Design), Business Services and Systems Design, Human-Centered Design - UI & UX , CGPA : 7.4, Final Rank - A

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