Apurva Ulabhaje
UX Product Designer
Indiana University MS HCI graduate with 5+ years of experience in designing 0-1 SaaS at multiple startups, including a track record as a founding designer. Currently working at Sunbelt Rentals, with prior experience in E-commerce, Marketing Automation, Health-Tech, and Enterprise Solutions.
Collaborated with
Other Case Studies
IoT Data Analysis Tool
Redesigned workflows to reduce energy costs in a manufacturing plant by leveraging complex energy insights.
Client: Energy Insights, Jan- March 2024
Reimagining Golden Healthcare
People I have worked with say
"Apurva is everything a designer should be. She is a planner and a systems thinker.
She takes ownership. From the onset, Apurva has led the research, design, and execution of automated workflows in our product."
By Eric Peters, Head of Product Design
" Apurva was among the company's first UX designers and amazingly managed the end-to-end UX process for new product revamps.
I would describe her as a self-driven and responsible professional with the potential to shine in every domain."
By Saya Date, Co-founder at Linecraft AI
@CHI 2025 Japan, while presenting a research study.
About me
I am a Product Designer with an extensive background in UX Research and Service design. I have helped several startups build complex SaaS products from the ground up. I enjoy working in fast-paced environments by owning the design process.
Lets collabolate!