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Apurva Ulabhaje UI/UX

Senior Product Designer

Helping startups build AI-powered enterprise products from 0→1. Designer with 6+ years of experience across B2B SaaS, industrial manufacturing, e-commerce, marketing automation, and health tech. Former founding designer, currently designing at Sunbelt Rentals.

Collaborated with

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Indiana University
Linecraft AI

Featured case studies

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Featured Case study UI UX
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0-1 SaaS Automation Design

Design of a marketing automation feature that improved the work efficiency of the marketers. Used AI tools for research and design in a fast-paced setup. 
Company: Tenon, May 2024 - May 2025

Design Shipped 

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Design Shipped 

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B2B Design for an early-stage startup as a founding designer.

Led end-to-end design for an AI product that optimized manufacturing workflows.

Other Case Studies

IoT Data Analysis Tool

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Redesigned workflows to reduce energy costs in a manufacturing plant by leveraging complex energy insights.
Client: Energy Insights, Jan- March 2024

Health Data Management Tool

Healthcare Reserach
Healthcare Data Management Platform

Designed a digital data management tool for Alzheimer's caregivers at an adult day care center.
Client: Still Waters

Capacity Building for Rural Artisans 

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app design for artisans

An App based service system designed for rural artisans for growth in knowledge systems and market exposure.
Client: NGO - Industree Foundation)

People I have worked with say

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"Apurva is everything a designer should be. She is a planner and a systems thinker.

She takes ownership. From the onset, Apurva has led the research, design, and execution of automated workflows in our product."

By Eric Peters, Head of Product Design 

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" Apurva was among the company's first UX designers and amazingly managed the end-to-end UX process for new product revamps.

I would describe her as a self-driven and responsible professional with the potential to shine in every domain."

By Saya Date, Co-founder at Linecraft AI

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@CHI 2025 Japan, while presenting a research study.

About me

I am a Product Designer with an extensive background in UX Research and Service design. I have helped several startups build complex SaaS products from the ground up. I enjoy working in fast-paced environments by owning the design process. 

Lets collabolate!

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