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Apurva Ulabhaje UI/UX

UX Product Designer

Indiana University MS HCI graduate with 5+ years of experience in designing 0-1 SaaS at multiple startups, including a track record as a founding designer. Currently working at Sunbelt Rentals, with prior experience in E-commerce, Marketing Automation, Health-Tech, and Enterprise Solutions.

Collaborated with

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Indiana University
Globant logo
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Linecraft AI

Featured Case Study

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Featured Case study UI UX
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Design Shipped 

0-1 SaaS Automation Design

Design of a marketing automation feature that improved the work efficiency of the marketers. Used AI tools for research and design in a fast-paced setup. 
Company: Tenon, May 2024 - May 2025

Other Case Studies

IoT Data Analysis Tool

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Redesigned workflows to reduce energy costs in a manufacturing plant by leveraging complex energy insights.
Client: Energy Insights, Jan- March 2024

Health Data Management Tool

Healthcare Reserach
Healthcare Data Management Platform

Designed a digital data management tool for Alzheimer's caregivers at an adult day care center.
Client: Still Waters

Capacity Building for Rural Artisans 

UX Client
app design for artisans

An App based service system designed for rural artisans for growth in knowledge systems and market exposure.
Client: NGO - Industree Foundation)

People I have worked with say

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"Apurva is everything a designer should be. She is a planner and a systems thinker.

She takes ownership. From the onset, Apurva has led the research, design, and execution of automated workflows in our product."


By Eric Peters, Head of Product Design 

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" Apurva was among the company's first UX designers and amazingly managed the end-to-end UX process for new product revamps.

I would describe her as a self-driven and responsible professional with the potential to shine in every domain."

By Saya Date, Co-founder at Linecraft AI

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@CHI 2025 Japan, while presenting a research study.

About me

I am a Product Designer with an extensive background in UX Research and Service design. I have helped several startups build complex SaaS products from the ground up. I enjoy working in fast-paced environments by owning the design process. 

Lets collabolate!

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