top of page
Apurva Ulabhaje UI/UX

Senior Product Designer

Helping startups build AI-powered enterprise products from 0→1. Designer with 6+ years of experience across B2B SaaS, industrial manufacturing, e-commerce, marketing automation, and health tech. Former founding designer, currently designing at Sunbelt Rentals.

Collaborated with

Sunbelt_Rentals_Logo_PMS_Horiz_2C_black.png
Tenon_with_BG_preview.
Indiana University
Linecraft AI

Selected Shipped Product Work

Desktop Screen
Featured Case study UI UX
Tenon logo

0→1 SaaS Automation at a Series A Startup

Design of a marketing automation feature that improved the work efficiency of the marketers. Used AI tools for research and design in a fast-paced setup. 

Sunbelt logo.png

Enterprise SaaS Redesign with an AI-Assisted Workflow

How I turned the feature nobody used into the one customers come back for, designing with AI at every step.

Website image .png
Dell XPS 15_.png
Cycles.gif
Linecraft AI.png

B2B Design for an early-stage startup as a founding designer.

Led end-to-end design for an AI product that optimized manufacturing workflows.

Other Case Studies

IoT Data Analysis Tool

Energy+Insights+Logo
Wireframe UI UX
Dashboard 2 .gif

Redesigned workflows to reduce energy costs in a manufacturing plant by leveraging complex energy insights.
Client: Energy Insights, Jan- March 2024

Health Data Management Tool

Healthcare Reserach
Healthcare Data Management Platform

Designed a digital data management tool for Alzheimer's caregivers at an adult day care center.
Client: Still Waters

People I have worked with say

Tenon logo

"Apurva is everything a designer should be. She is a planner and a systems thinker.

She takes ownership. From the onset, Apurva has led the research, design, and execution of automated workflows in our product."

By Eric Peters, Head of Product Design 

Linecraft AI.png

" Apurva was among the company's first UX designers and amazingly managed the end-to-end UX process for new product revamps.

I would describe her as a self-driven and responsible professional with the potential to shine in every domain."

By Saya Date, Co-founder at Linecraft AI

pollaroid frame.jpg

@CHI 2025 Japan, while presenting a research study.

About me

I am a Product Designer with an extensive background in UX Research and Service design. I have helped several startups build complex SaaS products from the ground up. I enjoy working in fast-paced environments by owning the design process. 

Lets collabolate!

bottom of page