Work | Apurva Ulabhaje | UI UX

Senior Product Designer

Helping startups build scalable AI-powered enterprise products from 0→1 and beyond. 5+ years across B2B, B2C, SaaS, E-commerce, Marketing Automation, and Health-Tech. Currently at Sunbelt Rentals.

Collaborated with

Featured case studies

Design Shipped

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B2B Design for an early-stage startup as a founding designer.

Led end-to-end design for an AI product that optimized manufacturing workflows.

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0-1 SaaS Automation Design

Design of a marketing automation feature that improved the work efficiency of the marketers. Used AI tools for research and design in a fast-paced setup.
Company: Tenon, May 2024 - May 2025

Design Shipped

Other Case Studies

IoT Data Analysis Tool

Redesigned workflows to reduce energy costs in a manufacturing plant by leveraging complex energy insights.
Client: Energy Insights, Jan- March 2024

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Health Data Management Tool

Designed a digital data management tool for Alzheimer's caregivers at an adult day care center.
Client: Still Waters

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Reimagining Golden Healthcare

A product-based service system design for elderly stroke patients, their family members, doctors, and caregivers.

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Capacity Building for Rural Artisans

An App based service system designed for rural artisans for growth in knowledge systems and market exposure.
Client: NGO - Industree Foundation)

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People I have worked with say

"Apurva is everything a designer should be. She is a planner and a systems thinker.

She takes ownership. From the onset, Apurva has led the research, design, and execution of automated workflows in our product."

By Eric Peters, Head of Product Design

" Apurva was among the company's first UX designers and amazingly managed the end-to-end UX process for new product revamps.

I would describe her as a self-driven and responsible professional with the potential to shine in every domain."

By Saya Date, Co-founder at Linecraft AI

@CHI 2025 Japan, while presenting a research study.

About me

I am a Product Designer with an extensive background in UX Research and Service design. I have helped several startups build complex SaaS products from the ground up. I enjoy working in fast-paced environments by owning the design process.

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